My students would often complain that I had asked them the wrong questions on a test and that they had “studied the wrong stuff!”

To accommodate them, I would include this question at the end of the test:

“For up to five bonus marks, tell me some things you have learned in this chapter that were not covered by this test.”

Brenda wrote, “I learned what wolves eat.”

I wrote back, “Brenda, as you have chosen to withhold this valuable piece of information, I have chosen to do the same with the bonus marks.”

Brenda complained about her mark of zero on the bonus question.  She argued loudly that she really did know what wolves eat!

I had to enlist the help of the class to convince her that there was a world of difference between stating that you know something and actually saying what you know.

An answer like “rabbits” or “three little pigs” would have gained her a bonus mark.

Instead, Brenda chose to simply tell me that she knew something, rather than tell me what she knew.  It was very difficult for her to understand the difference.

Don’t waste time telling us that you know something.  Just tell us what you know.

Don’t make us beg for information.  Just provide it.

If you have something worth saying, just say it.

We’ll all be a lot happier and wiser, and who knows, we just might earn some bonus marks!

If you’d like to learn how to get to the point sooner, keep your prospects interested, and sponsor more people into your business using the powerful tool of brevity, start with this free report.

Bob and Anna
519-371-1028
bobandannabassett@gmail.com
Skype bobbassett

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