We’ve all heard the euphemisms …

  • “This is a people helping people business.”
  • “We don’t recruit, we invite.”
  • “We’re just sharing products.”
  • “All you have to do is recommend a few things.”

A euphemism is “a substitution for an expression that may offend or suggest something unpleasant to the receiver, using instead an agreeable or less offensive expression, or to make it less troublesome for the speaker.”

If this is true, most network marketers believe that ‘sales’ and ‘selling’ are offensive, unpleasant, disagreeable, and troublesome for both the speaker and the listener.  This is a real problem, as selling is what we get paid for.

We don’t get paid for helping, recruiting, inviting, sharing, or recommending.  We don’t get paid for reading personal development books, listening to motivational CD’s, attending rallies, answering emails, chatting on Facebook, getting on conference calls, making lists and graphs and charts, building websites, or counting our paperclips.

We get paid for one thing and one thing only – selling stuff.

Unless we’re in a pyramid scam, we don’t get paid for recruiting people.  We only get paid when they … guess what … sell stuff!

If you are avoiding this fact with euphemisms, you need to adjust your attitude toward sales.  Anytime you try to mask something, people will feel it and flee.  It’s pretty lonely sharing and helping if it’s nothing with nobody.

We suggest listening to Tom ‘Big Al’ Schreiter’s ‘One Minute Presentation. Read ‘The Secret of Selling Anything’ by Harry Browne. Learn about Natural Selling with Michael Oliver.  

Here’s an article from Seth Godin called ‘Selling vs. Inviting.’

Selling is often misunderstood, largely by people who would be a lot more comfortable merely inviting.

If I invite you to a wedding, or a party, or to buy a $500,000 TV ad for $500, there’s no resistance on your part. Either you jump at the chance and say yes, or you have a conflict and say no. It’s not my job to help you overcome your fear of commitment, to help you see the ultimate value and most of all, to work with you as you persuade yourself and others to do something that might just work.

If the marketing and product development team do a great job, selling is a lot easier… so easy it might be called inviting. The guy at the counter of the Apple store selling the iPad2 isn’t really selling them at all. Hey, there’s a line out the door of people with money in their pockets. I’m inviting you to buy this, if you don’t want it, next!

The real estate broker who says that the house would sell if only he could get below market pricing and a pre-approved mortgage is avoiding his job.

The salesperson’s job: Help people overcome their fear so they can commit to something they’ll end up glad they invested in.

The goal of a marketer ought to be to make it so easy to be a salesperson, you’re merely an inviter. The new marketing is largely about this–creating a scenario where you don’t even need salespeople. (Until you do.)

Selling is a profession. It’s hard work. Ultimately, it’s rewarding, because the thing you’re selling delivers real value to the purchaser, and your job is to counsel them so they can get the benefit.

But please… don’t insist that the hard work be removed from your job to allow you to become an inviter. That’s great work if you can get it, but it’s not a career.

Learn more by listening to Bob and Anna discuss What Tom ‘Big Al’ Schreiter, Michael Oliver, and Harry Browne Have In Common

Now say to yourself, “I sell stuff and I’m proud of it!”  And get out there and sell some stuff!

PS  Jim Rohn learned how to present sales in this hilarious rare recording, “Shabby Furniture!”

Bob and Anna Bassett
Skype bobbassett

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