Tom 'Big Al' Schreiter teaches you how to succeed in MLM and network marketing by learning a few basic network marketing skills. Seth Godin writes something just about every day that speaks to us in all areas of our personal and business lives.  Here’s another insight from Seth’s Blog called The Words That Work

“We’re bad at empathy. As a result, when we’re arguing a point with someone, we tend to use words and images that work on us, not necessarily that help the other person.

So, if you want to understand how to persuade someone, listen to how they try to persuade you.

For example, one partner in a conversation might use concepts like power and tradition and authority to make a case, while the other might rely on science, statistics or fairness. One person might argue with tons of emotional insight, while someone else might bring up studies and peer reviews.

What they’re actually doing is talking about things in the way they like to hear them.”

Tom ‘Big Al’ Schreiter has been teaching us this for years.  Learn to listen and then speak to your prospects in a language they understand.

If you read our article Learn To Communicate By Colors of Limericks, you’ll learn about the four main types of personalities you’ll meet when recruiting:  Red, Green, Yellow, Blue.

Once you’ve got the hang of it, try matching up Seth’s phrases with the colors of personalities.  Beside each phrase, write Red, Green, Yellow, or Blue.

Power – 
Tradition – 
Authority – 
Science – 
Statistics – 
Fairness – 
Emotion – 
Insight – 
Studies – 
Peer Reviews – 

If you work with your team members on this short and simple quiz, you’ll be surprised at the improvement in your success rate!

If you write your answers in the comments section, we’ll be happy to respond with our answers.

If you’d like to learn more and improve your communication skills, listen to Big Al’s “The Secret Language of Prospects”.

PS  The Secret Language is Big Al’s Skill #1.  You can learn the rest at

Bob and Anna Bassett
Skype bobbassett
Tom ‘Big Al’ Schreiter’s 25 MLM Skills
Material Connection Disclosure