It’s no wonder ‘The Seven Habits of Highly Effective People’ by Steven R. Covey is so tough to get through.  We keep getting stopped in our tracks by bombshells like this one …

“If I try to use human influence strategies and tactics of how to get other people to do what I want, to work better, to be more motivated, to like me and each other – while my character is fundamentally flawed, marked by duplicity and insincerity – then, in the long run, I cannot be successful.  My duplicity will breed distrust, and everything I do- even using so-called good human relations techniques – will be perceived as manipulative.  It simply makes no difference how good the rhetoric is or even how good the intentions are:  if there is little or no trust, there is no foundation for permanent success.  Only basic goodness gives life to technique.”

Tom ‘Big Al’ Schreiter has been asking people for years how they got into network marketing and why they joined that particular company.  99% of the time, people will tell him they joined their best friend or a colleague or a sister-in-law or someone at church who showed them a video or gave them a pamphlet or invited them to a meeting.

People do not join companies because the CEO is a family man with several families to prove it.

They don’t join for the product that will give you better gas mileage and a greener lawn, regrow severed limbs and bring about world peace.

They don’t join because of the NFL quarterback who can barely string a sentence together, but says on TV that the company is great.

They don’t join because of the March of the Millionaires at the meeting who brag about their mansions, Maseratis and Mediterranean cruises.

People join people they know, like and trust.

And the best way to earn someone’s trust is to ask good questions and listen.  Get rid of your own agenda and learn about theirs.  Find out if people have a problem and whether they want to solve it with you.  Find out what people want and help them get it.

Only basic goodness gives life to technique.”

That basic goodness is a sincere and honest desire to help people with your product or opportunity, not trick them into buying or joining.

If you want to learn some excellent questions to ask and some simple skills for listening, there’s no better teacher than Big Al.  Get his free list of 25 Essential Skills for Network Marketers at

Bob and Anna Bassett

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