Another great insight from Seth’s blog …

Needs and wants are often confused.  When people have their basic needs met, it’s not uncommon for wants to magically become needs. It’s our hardwired instinct to seek to fill unmet needs.  That pays off for any marketer that has persuaded his market that they need what he sells. It backfires when those ‘needs’ are seen for what they actually are – luxuries.  When you sell a want, you have to work harder, you must seduce the market, because wants are fickle, picky and not easily bullied. 

Tom ‘Big Al’ Schreiter has the opposite view and great advice for network marketers …

When a new distributor gets started, it’s important to know the difference between needs and wants.  Everyone may NEED your product, but not everyone will WANT your product.  You have to learn the skills to tell the difference and only approach those who want it.  Your business will grow much faster and you’ll have a lot more fun if you just work with the volunteers.

If you sell a want, your job is not harder, it’s a lot easier!

To learn more from Tom, you’ll want to listen to Needs vs. Wants, one of his most popular CD’s.  Just a few simple skills from Big Al can turn your business around completely and get you back on track to the top.

Bob and Anna Bassett
Skype bobbassett

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