Management will have a very clear idea of what they need to have in place for the success of the company.  Often, those things will not be the same as what you will need to succeed as a distributor.

Here are several questions to ask before you choose a company to work with for the next five or ten or twenty years.  Your future and your reputation are at stake.  Getting the answers to these questions can save you and your family years of failure and frustration.

And remember, IT’S NOT ABOUT THE PRODUCTS.  You can have the greatest products on the planet, but if your company does not have all five pillars, you can have everything taken away from you overnight.

1.  Company Management Experience with Integrity

Read your Policies and Procedures. Look for the words “termination” and “ongoing”.  Find out how safe you are, whether your downline is protected, and whether you can ever retire, take a vacation or will your business to your family. Check for unusual or impossible responsibilities you might be taking on like supervision or motivation of your entire team!

The longer the contract, the more places there are to hide the ‘gotcha’ clauses.

Do a Google search on the company and the owners of the company you are researching.  Add the word ‘scam’ to your search.  Check reliable websites like, etc. for warnings.

Make sure your management has MLM experience.  Corporate experience is not the same.

Beware of sponsors offering you a “good position”.  There can be no ‘deals’ in an ethical company.  There must be a level playing field.

2.  Timing in the Company / Timing in the Industry

Beware of “ground floor opportunities” and start-up companies.  99% of companies don’t last two years.

Most people don’t make money in the first two years while the company is dealing with problems.  Profit comes AFTER two years.  Join then.

Do not join a company with a product with no profit margin, e.g. long distance or 8-track cassettes!  Look for a company with a good, unique, consumable product in demand by a large market now and in the future.

3.  Remarkable Product

It’s a good idea to have a variety of products.  Beware of the ‘one trick pony’!  With more products, you have more opportunity to sell more to an existing customer, or switch focus as demand changes.

Beware of companies where you can buy your way to the top.  If you find their products for sale on eBay, there’s a good chance the products are overpriced or being ‘front end loaded’ to new distributors.

If the product would not sell without a business opportunity attached, it is ILLEGAL.

If you can’t pay online with a credit card, and if you can only pay by cash or money order, it is ILLEGAL.

If distributors collect the money while the company stays at arm’s length, it is ILLEGAL.

4.  Compensation Plan That Pays Part-Timers

95% of networkers are part-time.  Make sure that people can make a decent income working a few hours per week.  Ask the Half K Question.

Beware of companies that advertise how many millionaires they have created.  Make sure it’s not at the expense of those “at the bottom”.  Everyone should be able to benefit.

Ask the 10k Question “How many active people must I have in my business to earn a walkaway residual income of $10,000 per month?”  There are companies out there that require as many as 27,000 and as few as 400.  It’s not unusual to see well-established companies that require 3000 to 7000 people, and still attract new distributors.  You don’t have to work that hard.

If your upline won’t or can’t answer this basic question, you should run.

If a company stresses “Recruit, Recruit, Recruit!”, you should “Run, Run, Run!”

The key to success is moving product from the company to the end consumer.

If you are making only 5% to 8% commissions, you are being extremely underpaid.

5.  Training System for Success

The company must have a duplicatable system for success.  People are not duplicatable – systems are.  e.g. If you have to rely on upline doing presentations, this is NOT duplicatable.  You need to become part of a team dedicated to helping each other, regardless of downline affiliation.


You need a system that will teach you how to find a large number of prospects with whom you can build relationships.  You want people to join you because they know, like, and trust you.  Attract people with education and the truth, not with hype and false promises.

To learn more about a duplicatable system and the five pillars, listen to this call, and download this free report.

Bob and Anna Bassett
Skype bobbassett