It’s important to recognize the four basic personality types of your prospects – red, green, blue or yellow – but it’s imperative that you learn how to communicate in THEIR language!

Click here for a previous article Colors by Limericks, and click here for our audio training “Color To Color”.

Yellows make up 35% of the population, Greens 35%, Blues 15%, and Reds 15%. That means that if you speak only your own language, you run the risk of creating conflict 65% to 85% of the time! By learning a few simple skills, you can create more cooperation, and increase your success rate dramatically!

In this series, we’ll be passing on tips to help you speak to your prospects, no matter what color they are. All it takes is a little adaptation and a chameleon spirit!

See the rest of the series – Tips for Yellows, Tips for Blues, Tips for Reds.

Let’s have some fun as we provide some hints for the Greens. If you are a Green personality talking to a …


  • You are both indirect, so a slow pace is okay.
  • Get huggier – it’s only for a moment, and you will suffer no permanent damage!
  • Be more friendly.  Go ahead.  Try it!
  • Ask questions.  Yellows tend to hold back unless you probe.
  • Don’t rush into the business right away.


  • You and the Blues are extreeeeeeme opposites!  This will be your most challenging adaptation. 
  • Be brave.  Be focussed.  Blues can drive you crazy.
  • Speed up and increase your volume.
  • Use more inflections and more body language.
  • Let them talk and ramble.  Do not roll your eyes.
  • Gently get back on track.  It’s not a trainwreck, just a sidetrack.
  • “Perform a giggle or two, or even a full out laugh.”  Jerry Clark.
  • Speak in generalities, not too much detail.
  • Loosen up and have fun.  “There are books that show you how to have fun.”  Jerry.
  • Have a long nap after you talk to a blue.  Jerry again!
  • Think of the Odd Couple.  You are Felix Unger.  Blue is Oscar Madison


  • Stick to business.
  • Speed up.  Get to the point.
  • Show more confidence in your body language and voice.
  • Do not become intimidated or hostile.
  • Stick to the high points.  Avoid greenish detail.
  • Show the benefits, give options for THEIR decisions.
  • Fluff the egos of the kings and queens.


  • Be natural, as you are both the same.
  • Tom ‘Big Al’ Schreiter says that Green is the perfect color.
  • But don’t wallow in your perfection!
  • Remember the goal and take control.
  • Take charge to avoid the paralysis of analysis.

Stay tuned for our next instalment where we provide strategies for the Red Personality.

If you’d like to learn more, the best and most complete info we have found is from Tom ‘Big Al’ Schreiter in his CD Set “The Secret Language of Prospects.”

Please let us know in the comments if these tips have helped you and your team.  We’d love to hear some of your strategies too!

Bob and Anna Bassett
Skype bobbassett
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Originally published June 4 2010