Sandy Botkin warns, “Before jumping into any opportunity, stop and breathe deeply. Let the enthusiasm cool off. Then begin the process of deciding which company to join by finding the answers to a few questions.” For example …
How good are the marketing materials?
- All companies have marketing materials. Some are better than others. The better the materials, the easier it will be to acquire customers and distributors.
- They should have multi-colored, glossy, up-scale brochures which contain two elements …
- First, the brochures should stress benefits offered to the customer, explaining why the products/services are right for the buyer.
- Second, they should convince the customer through concrete evidence that the company is stable, offers low risk to distributors, and has a history of good management.
- It is, therefore, important to have some third party credibility such as double blind studies or newspaper articles extolling the virtues of the company.
This is an excerpt from an excellent article by Sandy Botkin, well known CPA, attorney, and tax advisor to the self employed. To read the full article, click here.
For Sandy’s next tip in the series, click here.
For more questions to ask of an MLM opportunity, click here and look for Pillar One.
To download the free ebook Success In Ten Steps and get started right, click here.
Bob and Anna Bassett
519-371-1028
Skype bobbassett
bobandanna@togethertothetop.com
