Here is a collection of tips for writing good headlines:
“Cashvertising” by Drew Eric Whitman is a virtual blueprint for persuading the consumer mind. It’s fast, fun, and a must-read for businesses in all industries.” (Review by Roger Dawson, author of ‘Secrets Of Power Negotiating’.)
Here is Whitman’s list of The Life-Force 8:
Human beings are biologically programmed [...]
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