We recently received an email from a prospect we’ll call Jim, asking us to take a look at an anti-MLM article and provide comments.
Jim is on the fence, not only about what company to join, but whether to become an MLMer at all. His question was …
“Bob and Anna, please read this paper and make some comments because the MLM market is spoiled with this perception. Thanks, Jim”
Our response …
“Hi Jim and thanks for sending the article.
There are dozens of anti-MLM zealots who write constantly on the theme – Robert Fitzpatrick, Jon Taylor, Stephen Barrett, Rick Ross, Tracy Coenen, now Dean Van Druff, etc. You can spend hours and days and months and years trying to explain the MLM business model to them, and trying to explain the points they are missing, but every moment you work at that is a moment you could be out talking to people who need no convincing. You and they could be selling something and making a dime.
Jim Rohn says …
We are planting seeds. The birds are bound to get some of them, but if you chase the birds, you leave the field.
For every article like this, you’ll see another praising MLM, so you’re going to have to make your own decision.
We made our decision in 1999 that MLM is a good business model – a legitimate way to deliver goods and services to the end consumer. When sales are made, people get paid. Just like downtown or at the mall.
When we used the wrong approach, we spent a lot of time and energy discussing the pyramid objection. One of our favorite explanations is by Tim Sales and Dr. Charles King called “Brilliant Compensation.” You can Google for it and usually find it posted somewhere.
We also like Robert Kiyosaki’s Cash Flow Quadrant. MLM is one of the few ways we can move from the E or S to the B or I quadrants.
But … we found that if someone had already decided that MLM was a pyramid, no amount of education was going to change their minds. They did not want to learn, and they did not want to think beyond what they already had decided.
Every minute you spend trying to convince someone is a minute you could be spending looking for someone who doesn’t need convincing.
That’s why we like Success in Ten Steps, as it appeals to people already in network marketing, or who have decided to join a company. We don’t waste our time persuading. As Big Al says …
“We are not in the convincing business. We are in the notifying business.”
And Big Al teaches us how to notify with no rejection and no pressure on anyone.
Since we learned some Big Al Skills, we have not had the pyramid objection, nor have we had any rejection. It all depends on what you say to people.
If you read our blog at Together To The Top.com, you’ll learn plenty about how we feel about the industry.
We hope this helps.
All the best from Bob and Anna”